If there’s a word that best describes the celebration of ICFF Miami 2017 it’s resilience. The event that brings together the most iconic and avant-garde brands of luxury design was successfully performed despite structural damage suffered in the sun capital of South Florida due to Hurricane Irma, which led to the change of location of the fair one week before the event.
Nonetheless, the eventbrought together 150 exhibitors this year and was held without problems thanks to the professionalism of exhibitors and organizers, as well as the solidarity of the attending public who enjoyed a large exhibition area and conferences with renowned figures of architecture and design. In fact, according to Emerald Expositions, the organizing company of ICFF Miami, it exceeded expectations widely and overall attendance was 30% higher than last year.
Innovation and technology in our stand
La Cuisine Appliances was present at ICFF Miami 2017 with three of its star brands: Gaggenau, Bosch, and The Galley. Each of which had its own space showing the most recent of their catalogs.
As usual, both Gaggenau and Bosch dazzled the public with their innovative proposals that combine sophistication and technology. The Galley, new on the La Cuisine Appliances platform, raised great interest among the exclusive community of architects and assisting designers due to it’s innovative offering aimed at creating sophisticated and smart solutions with a new category of workstations in the kitchen.
However luxury brands were not the only attraction of the La Cuisine Appliances stand. The “Introduction to Workstations” course, which offered certification for architects, was one of the great contributions of the platform to this event, and one of the activities that generated greater interest in the stand’s visitors.
Likewise, La Cuisine Appliances took the opportunity to present it’s Inspire & Design referral program and the platform’s app, helping it’s community grow. Interactive displays and networking activities were also part of the dynamic of the stand. These activities presented the advantages of the ambitious I&D program and the app’s interactive and easy to handle features. These activities were also used to show the public all the projects La Cuisine Appliances has developed in South Florida as well as all the informational and technical support tools it has to offer.
In short, La Cuisine Appliances’ participation was as successful as enriching, which is why we would like to thank the organizers of ICFF Miami 2017, as well as the visitors of the stand for the feedback they offered us.